75th ANNIVERSARY of the JAEGER-LECOULTRE REVERSO
Posted by admin on 15th July 2008
by Eric Engh, CEO OF Oldwatch.com
A cardstock invite to an “A-list” function in New York? Okay. Held at the new Morgan Library & Museum? Even better. What’s the occasion? A gala affair to celebrate the 75th anniversary of the Jaeger-LeCoultre Reverso! Now, that’s something I can warm up to regardless of the weather.

On the evening of November 6, 2006, Jaeger-LeCoultre threw a party at the Morgan Library & Museum to celebrate the 75th anniversary of the legendary Reverso. It was a beautiful, well-attended event with about 400 guests including actors Matt Dillon and Joe Pantoliano.
Although there was no short supply of celebrities, the real superstars were the displays of Reverso watches from vintage to new including the new Squadra Reverso, and the $375,000 Jaeger-LeCoultre Reverso Triptyque.The first timepiece with three faces and 18 complications demonstrates Jaeger-LeCoultre’s ability to continue innovating.

Jaeger-LeCoultre is an exceptional watch company with a proud 173-year reign; moreover, their flagship Reverso is a extraordinary watch with an intriguing history.
While on a trip to India in 1930, Cesar de Trey, a friend of Jacques David LeCoultre, accepted the challenge of a polo match with some friends. After the match, a British polo player showed De Trey his watch with a broken glass. For some odd reason, British officers liked wearing their watches while they
played. The watches of the era didn’t fare very well under extreme conditions with their crystal exposed. If the crystal broke, then the dial and the hands would soon receive a similar fate.

Many of the watches designed during the World War I used metal mesh-guards over the face of the watch to protect the glass. Even though it protected the dial and hands it made the timepiece difficult to read. Summarily, it was a poor solution to the vexing problem of how to protect the glass and
face of the watch.
This article was published originally in issue 10.1 of hr: Watches & Luxury Lifestyle Magazine. Subscribe to hr: magazine and enjoy similar articles www.hrluxury.com.
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